How To Create An Easy and Simple Portfolio to Showcase Your Services
Creating a great virtual assistant portfolio can be difficult, especially when you’re just starting your business. It can feel impossible when every potential client asks for your portfolio, but you haven’t received your first client yet, so you haven’t been able to build a portfolio.
Or, if you’re an established virtual assistant, it can be hard to organize all your work and find the time to finally build the portfolio of your dreams. It may feel impossible, but it’s not.
Here are 5 steps to creating a simple yet effective portfolio to showcase your services.
How to build your virtual assistant portfolio
1. Decide on your services
If you haven’t already created a package of services, make sure you understand what you want to offer. You can always add more services later, so don’t worry if you’re starting with 1-3 core services.
Deciding which services you will be offering will help you understand what you need out of an online portfolio. For example, if you’re a digital marketing virtual assistant, you will need an option to add some photos and text to demonstrate your marketing skills. But, if you’re a virtual assistant that focuses on the setup, organization, and implementation of podcasts, you may want a platform that will allow you to embed the podcasts on your site.
2. Choose your platform
There are many options for online portfolios, but one of the best for virtual assistants without a website is Canva. Canva is one of the most versatile and straightforward tools to create your digital portfolio. Start by going to their website and creating a free account. Then, build a portfolio based on one of the many templates available. Also, remember to check out portfolio examples of other VAs in your niche to get ideas. Once your portfolio is created, you can create a sharable link to take people to your own personalized portfolio!
If you have a current website, host your portfolio there! Depending on what website host you have, there may be portfolio template options available so that you can create one on your own. Otherwise, you can download your Canva portfolio and upload it to your website.
READ: How To Create A Strong Legal Foundation For Your Virtual Assistant Business
3. Show off your skills
Once you know what services you want to offer and the platform you want to use, it’s time to upload your work. If you are just starting out, you can upload work you weren’t paid for, volunteer work you created with no client in mind, or work completed for your own business. For example, if you’re a social media manager, use your own social channels in your portfolio. If you’re a logo designer, design a few logos for a fake client and share them on your portfolio. If you’re unsure how to show off your skills, search google for your niche. There will be a lot of virtual assistant portfolio examples to view.
4. Make it easy
When sharing your work, make sure to keep the potential client in mind. Every client you book wants you to solve a problem or pain point for them. Maybe they don’t like posting on social media or aren’t seeing results. Whatever it may be, make sure you share the problems you solved alongside your work. So, if you’re a social media manager, share the beautiful Instagram feed you created, the TikTok with 11k views, and the engaging copy you wrote, but also share that your involvement led to a 35% increase in engagement and a 9% increase in sales. Share how you will help potential clients solve their pain points.
Also, make sure your call to action or contact information is included in the portfolio so they don’t have to search for it. Whether the next step in their client journey is to schedule a discovery call, email you, or make a purchase, make sure it is very clear and easy to understand.
5. Share it with everyone
This is the best part! Once you have created a beautiful portfolio, share it with everyone.
