Creating The Perfect Pinterest Business Account - When To Pin

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We have made it to week 5 of the Creating The Perfect Pinterest Business Account blog series. 

Last time we discussed the fact that you need Eye Catching pins to attract your ideal client and the importance of creating pins on a regular and consistent basis for your new AND old pins. If you missed any of the other previous weeks you can go back and read the previous posts by clicking on the links below. 

Over a six week period I’ve been sharing everything you need to do to create the Perfect Pinterest business account. 

Week 1 - Creating The Perfect Pinterest Business Account: Getting Set Up

Week 2 - Creating The Perfect Pinterest Business Account: Your Profile

Week 3 - Creating The Perfect Pinterest Business Account: Your Boards

Week 4 - Creating The Perfect Pinterest Business Account: Eye-Catching Pins

Week 5 - Creating The Perfect Pinterest Business Account: When To Pin

Week 6 - Creating The Perfect Pinterest Business Account: Extras

This week is all about When To Pin! 

Are you ready? 

There is no "magic number" of pins you should be pin every day. 

Gasp! 

Yep, I said it. 

The most important thing you need to remember about pinning on Pinterest is that you need to pin consistently...EVERY DAY! 

No one can really tell you that you should pin 5 times a day or 30 times a day because it really all depends on your blog and your audience and your niche and your TRAFFIC!  

If you’re a new blogger there’s no way you can pin 30 times a day because you don’t have that much content. 

Now, I’m not going to tell you that pinning 30 times a day isn’t fabulous...because it is!!! But YOUR goals with Pinterest should dictate how much you pin. 

So...let’s get into it. 

Pin Consistently Every Day

The number of pins you pin per day will start with a low number if you are new to blogging and Pinterest, but it SHOULD grow over time.  Start off with 3-5 pins every day. Then, when you are blogging regularly and your traffic starts to grow, increase that to 5-10, 11-20, 21-30 pins per day. 

That’s A LOT! 

I know it is and it’s scary to think about pinning that much and being on Pinterest that much. However, there’s a handy tool you can use that will help you with those numbers and I’ll get into that later. Once you’re pinning into the high numbers and you have a steady stream of traffic, you can back off that number. Why? Because if you’ve built up a following, no matter how many times you pin, your audience is going to come back to YOUR pins because they trust you. THIS is when you can decrease the number of pins you pin to Pinterest. But if you’re just getting started and you’re trying to increase the amount of traffic that visits your website, you need to pin A LOT! 

Remember, Pinterest likes consistency. Start low, increase in increments and once you gain a consistent following, you can decrease the number of pins (if you want to). 

Manual Pinning vs. Scheduled Pinning

If you’re going to manually pin, come up with a ratio that is good for your schedule. A person who pins 30 times per day can pin 10 pins in the morning and 10 pins in the afternoon, and 10 pins in the evening at a minimum of 6 days per week. The worst thing you can do is pin all your pins on one day and at one time and then ignore Pinterest the rest of the week. 

Consistency means pinning every day and at different times of the day because you don’t want to seem spammy! 

You should also experiment with what times work best for you. When are you getting the most traffic to your website? THIS is when you should upload a good majority of your pins. If you get a lot of traffic at noon and a lot of traffic in the evening, split your pinning up between those two times. Check your Google Analytics regularly to find out the high time visitors are on your site.  

If you are going to use a scheduler, then I recommend Tailwind. Tailwind is a Pinterest approved third party scheduler. With Tailwind you can schedule ALL of your pins based on their algorithm recommended times or times you select. You also get the benefit of Tailwind tribes that you can add your pin to (other people will share your pins) and the Tailwind SmartLoop (where your evergreen pins can be scheduled on an on-going basis as long as you’re a member of Tailwind). 

If you want to try Tailwind out, click here, and you can get your first month (100 pins) of Tailwind free. If you need help with Tailwind set up, I offer this as a service. Click here if you’d like me to set it all up for you. 

How To Pin Your First Pinterest Pin

The FIRST copy of a pin from your blog should be uploaded from your blog and pinned to the most relevant niche board you’ve created and your own (a personal board, not a group board) in Pinterest. The first pin from any blog post, (the first time you introduce any pin to Pinterest), should go to a broad but niche specific board. 

After that, you'll pin it to your other relevant personal boards and relevant group boards (spread out over a period of time - not all at the same time). But ALWAYS ALWAYS pin it to YOUR most relevant niche board first. 

Share Other Pinterest Content In Your Niche

When a pinner is on Pinterest their main goal is to “curate” content. They want to find the most information they can about a specific topic. Your goal is to help them curate that content by pinning relevant content from third parties (content that is not your own, but still in your niche) to your boards.  

It is very important to pin RELEVANT third party content to your boards. It helps the board gain context and Pinterest will know what that board is about. 

If you start a new board called "Scarves", then do a search on Pinterest for scarves, and pin a few of the top results to your board. Pinterest ALREADY thinks those pins are about scarves, so when you put those pins on your board, you are teaching Pinterest that YOUR board is about scarves as well.  

After you sign up for Pinterest you will begin to receive emails from Pinterest where they suggest items for you to pin. Pin those items to your boards as well. It further assures the algorithm of what your content is about. 

Include At Least 3 Hashtags for Every Pinterest Pin

When you pin a new pin to Pinterest, you can now add hashtags just like you do on Instagram. However, you should only use about 2-5 very niche hashtags (including a hashtag specific to you).  

If you can't find a hashtag that's exactly what your pin is about, add hashtags that will attract the same audience.

Pinterest wants you to introduce new content to its platform weekly, if not daily. The benefit of having lots of old content is that new pins for the old content count as fresh content. However, the best kind of content is new posts that have just been published and they tend to do better on the algorithm. 

If you don't have time to post new blog posts every few days, make new pins for old posts and try to create brand new content at least once a week. By creating new pins for old content, and creating new weekly content, this means you a lot of pins circulating and bringing in traffic. You never know when one will go VIRAL! 

RELATED: How To Strategically Use Hashtags On Pinterest

Keyword Rich Descriptions

Remember, keyword-rich descriptions are important when describing your pins. I mentioned in week 3 how important it is to create descriptive and keyworded titles for your boards. This is equally important for each one of your pins. When you create your pins you will be allowed to describe what your pin is about! Don’t skimp on this section. Describe in detail what your pin is about using at least 2-3 keywords your ideal client will search for on Pinterest and also include a branded hashtag for your pin. For example, I include the hashtag #skyrocketvirtualsolutions with each one of my hashtags in addition to 2-3 descriptive hashtags. 

RELATED: Keyword Search Using 4 Easy Tools

Well, that’s all for this week! 

If you followed all of these steps, you should be ready and know how and when to pin on Pinterest. 

Next week is our last week so come back and get a TON of extras that will help you with your Pinterest pinning strategy. 

This was week 5 of the Creating The Perfect Pinterest Business Account series! Again, if you missed weeks 1 through 4, you can click on the links above to read about how to set up your Pinterest business account. 

Hop on over to Instagram and tell me in the comments if you successfully gotten started on Pinterest. 

Also, please pin me on your Pinterest business account, I’d sure appreciate it. 

Want Help Planning Your Pinterest Pinning Strategy? Schedule a Pinterest Strategy session with me here. I’d love to help.