Understand Your Analytics - Google Analytics

Let’s face it, math sucks! 

I still stand by this statement.

If it’s not addition, subtraction, multiplication, or division - I’m not trying to wrack my brain to figure it out. Especially as I write this blog post when we’re in the middle of the Covid-19 pandemic, and I’m “struggling”...and I do mean “struggling” to help my son with his 8th-grade math. 

8th. Grade. MATH!!!

The struggle is real ya’ll. 

I’m a book nerd.

I do not like math. 

BUT...if you have a blog and/or an online business, there are some metrics you HAVE to get used to understanding, and one of those is Google Analytics. 

This blog post is the second in a three-part series where I’m going to break down the most critical metrics you need to look at when it comes to your Pinterest, Google, and Tailwind analytics. 

This blog post is about your Google Analytics. 

When you have a Pinterest business account, you can track how well Pinterest sends its users to your website. But the most essential set of analytics you need to monitor is your Google analytics. 

Now, if you’ve set up your Google Analytics account, you know there is a LOT of information. But you really only need to look at a few select metrics on Google, especially if you’re analytically challenged.

What Are Google Sessions? 

Defined by Google, “a session is a group of user interactions with your website that take place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and e-commerce transactions.

A single user can open multiple sessions. Those sessions can occur on the same day, or over several days, weeks, or months. As soon as one session ends, there is then an opportunity to start a new session. There are two methods by which a session ends:

• Time-based expiration:

  • After 30 minutes of inactivity

  • At midnight

  • Campaign change:

    • If a user arrives via one campaign, leaves, and then comes back via a different campaign.

By default, a session lasts until there are 30 minutes of inactivity, but you can adjust this limit, so a session lasts from a few seconds to several hours.” 

Why Do Google Sessions Matter?

Monthly sessions are an essential metric to monitor because it gives you a monthly view of how many people are visiting your website or blog. The goal of any website or blog is to grow your traffic, especially if you’re interested in earning money through advertising and joining Mediavine (largest advertising network). The amount of sessions you have is the one metric they look at. You need at least 25,000 consistent sessions (over 30 days) to your site before you’ll get approved by Mediavine. 

Where Do You Find Your Google Sessions? 

From your Google Analytics dashboard, click on:

• Audience

• Overview

Don’t forget to select the correct monthly time frame to get an accurate full session count. 

If you want to learn more about Google sessions, go here.  

How To Find Your Sessions For Pinterest in Google Analytics

If you have a Pinterest business account, you will want to know how many sessions you receive directly from Pinterest. To find your Pinterest sessions click: 

• Acquisition

• Social

• Network Referrals

What you will find in this area is the number of sessions you receive from all of your social networks (Facebook, Instagram), including Pinterest in a given month. 

RELATED: Understand Your Pinterest Analytics

Why Do You Need To Know Your Pinterest Sessions?

You need to understand where all of the traffic comes from, but again, if you are utilizing a Pinterest business account, the sessions you receive from Pinterest is important. By understanding your sessions, you know how Pinterest is growing your business every month, and you can compare them to your overall sessions. 

If you click on Pinterest, you can also see which blog posts bring the most traffic to your website. 

What Are Google Pageviews

Defined by Google, “a pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.” Pageviews is a metric that shows the total number of pages viewed from your website within a specific timeframe. 

Why Are Google Pageviews Important

Pageviews allow you to see how your website or blog is doing overall. You should look at this number every month so you can see how your overall website or blog traffic is performing. Pageviews are also vital because they allow you to understand how engaged your readers are when they visit your website. 

Where Do You Find Google Pageviews

From your Google Analytics dashboard, click on:

• Audience

• Overview

Your page views number will be displayed under the “sessions” number. 

Well, there you have it! These are the two metrics you should pay attention to in Google Analytics when you want to find out how users interact with your website.

If you missed the blog post about Pinterest Analytics, go here.

Are you struggling with Pinterest? Then go here and check out my Pinterest Management services. I’d love to help you out.

Keyword Search Using 4 Easy Tools

Anyone can start a blog.

Anyone can use Pinterest.

But if you want to increase the chances of people finding your content or products on Pinterest, you need to up your keyword game! Keyword optimized blog posts and descriptions are important if you want to generate traffic, boost your leads and email subscribers, and increase your income. You have to blog strategically, write your blog posts, and write your descriptions around the keywords your audience will use when they Google information related to your brand or niche.

So, how do you find out what these keywords are and the right ones you should embed into your blog posts and product descriptions.

Being doing keyword research! 

Do you know how happy that word makes me. 

Research! 

I’m a high school librarian so doing any kind of research is my JAM!!!

Keyword research helps you target what your audience is already looking for. The keywords you use will help drive traffic to your blog/website/products. Using targeted keywords ensures your posts and your descriptions are attracting your ideal customer or client. Learning a few simple research tricks will help your blog or website immensely. 

So let’s dig in! 

Use Pinterest To Find Keywords

Always remember that Pinterest (just like Google) is a search engine. It’s a visual search engine, but a search engine nonetheless. When pinners login to Pinterest, they are searching use keywords and key terms. 

For example, let’s look up discovery call. When I type discovery call into the search bar, I get these results. 

These words and phrases are “keywords” people have used to search on Pinterest.

Let’s try one more.  How about virtual assistant?

All of those colored tiles are what a pinner can use to narrow their search on Pinterest, which means these are MORE keywords for you to target. 

• Become a virtual assistant

• Virtual assistant training

• Virtual assistant services

• Virtual assistant tools

• Virtual assistant welcome packet

With each colored tile you can click on it to narrow your search or narrow down into your niche to make your keyword use more relatable to your target client. Use Pinterest to help you narrow down your keywords for your ideal audience and use these keywords in your descriptions, blog post titles and interspersed in your blog posts.

Use Google’s Related Words

Have you ever noticed that when you do a search on Google you get a list of related words? If you’ve never noticed, do a search, then scroll all the way down to the bottom of the screen and you’ll see something like this. 

You can use this list of related keywords/terms to add to your descriptions and blog posts. 

BONUS Keyword Search Tools!!!

Have you ever heard of Soovle? 

Soovle is unique in that it will give you a list of the top keywords and phrases from several different search engines like Google, Bing, Yahoo, Amazon, and Wikipedia. I find it very “broad” but if you niche down or use a phrase, you can get really specific and probably find a good list of key words to start with. 

Install Keywords Everywhere

Keywords Everywhere is a browser add-on that can be installed on Chrome or Firefox. It’s perfect for keyword search because it automatically shows up on the right side of your screen when you do a Google search. It shows you monthly search volume, cost per click and competition data of keywords on multiple websites.

Try them both out!

Well there you have it. FOUR different ways you can implement keyword searches. I hope these tools help.

Xoxo

Raquell