Keyword Search Using 4 Easy Tools

Anyone can start a blog.

Anyone can use Pinterest.

But if you want to increase the chances of people finding your content or products on Pinterest, you need to up your keyword game! Keyword optimized blog posts and descriptions are important if you want to generate traffic, boost your leads and email subscribers, and increase your income. You have to blog strategically, write your blog posts, and write your descriptions around the keywords your audience will use when they Google information related to your brand or niche.

So, how do you find out what these keywords are and the right ones you should embed into your blog posts and product descriptions.

Being doing keyword research! 

Do you know how happy that word makes me. 

Research! 

I’m a high school librarian so doing any kind of research is my JAM!!!

Keyword research helps you target what your audience is already looking for. The keywords you use will help drive traffic to your blog/website/products. Using targeted keywords ensures your posts and your descriptions are attracting your ideal customer or client. Learning a few simple research tricks will help your blog or website immensely. 

So let’s dig in! 

Use Pinterest To Find Keywords

Always remember that Pinterest (just like Google) is a search engine. It’s a visual search engine, but a search engine nonetheless. When pinners login to Pinterest, they are searching use keywords and key terms. 

For example, let’s look up discovery call. When I type discovery call into the search bar, I get these results. 

These words and phrases are “keywords” people have used to search on Pinterest.

Let’s try one more.  How about virtual assistant?

All of those colored tiles are what a pinner can use to narrow their search on Pinterest, which means these are MORE keywords for you to target. 

• Become a virtual assistant

• Virtual assistant training

• Virtual assistant services

• Virtual assistant tools

• Virtual assistant welcome packet

With each colored tile you can click on it to narrow your search or narrow down into your niche to make your keyword use more relatable to your target client. Use Pinterest to help you narrow down your keywords for your ideal audience and use these keywords in your descriptions, blog post titles and interspersed in your blog posts.

Use Google’s Related Words

Have you ever noticed that when you do a search on Google you get a list of related words? If you’ve never noticed, do a search, then scroll all the way down to the bottom of the screen and you’ll see something like this. 

You can use this list of related keywords/terms to add to your descriptions and blog posts. 

BONUS Keyword Search Tools!!!

Have you ever heard of Soovle? 

Soovle is unique in that it will give you a list of the top keywords and phrases from several different search engines like Google, Bing, Yahoo, Amazon, and Wikipedia. I find it very “broad” but if you niche down or use a phrase, you can get really specific and probably find a good list of key words to start with. 

Install Keywords Everywhere

Keywords Everywhere is a browser add-on that can be installed on Chrome or Firefox. It’s perfect for keyword search because it automatically shows up on the right side of your screen when you do a Google search. It shows you monthly search volume, cost per click and competition data of keywords on multiple websites.

Try them both out!

Well there you have it. FOUR different ways you can implement keyword searches. I hope these tools help.

Xoxo

Raquell