How To Create Clickable Pinterest Pins
**This blog post was updated on 1-20-2022
In today's blog post we're going to delve into the wonderful world of pin design.
In this blog post you will learn:
The correct image size to pin
How to create a viral pin
How many pins to create for each product/blog post
How to use fonts, color, and graphic images to create viral pins
Which design program do I use to create pins
Let's talk Pinterest image sizes! ⠀
The ideal size for a vertical pin should be 735 x 1500. Pinterest encourages pinners to use a 2:3 ratio for pin images.⠀
The following sizes are ideal: ⠀
1000px X 1500px or 735 x 1500 (regular pins)
1080 x 1920 (story pins)⠀
Don't go smaller than 600px X 900px because you don't want the images to be distorted.⠀
Creating Viral Pin Images
When you create Pinterest images, there are several goals you want those images to achieve.
They should STAND OUT in Pinterests’ Smart Feed
They should be LEGIBLE and EASY to understand.
They should ATTRACT your target audience.
They should ENTICE people to click through to your website.
Are you wondering how to design a viral pin? Follow these 5 basic rules.
Use a strong sense of HIERARCHY to draw the reader’s eye to your content.
Use ample WHITE SPACE to promote a sense of order and space for the reader’s eyes to breathe.
Use CONTRASTING COLORS so your pin is easy to read.
Use IMAGERY that relates to your content.
Use your BRAND colors on your pin to establish trust with your viewers and so they’ll become used to knowing what content belongs to you.
How Many Pin Images Should You Create
If you're new to Pinterest and not sure how many pins to create...here's a quick tip. ⠀
When you create a new product or write a new blog post it's important to create multiple pin images to market your content. When you create your images, remember to create AT LEAST 2-3 pins per product or blog post because different pin images will appeal to different audiences and sometimes the text, background image, and colors you use on one pin may stand out more to your ideal client. ⠀
Creating multiple pin images is a great Pinterest marketing strategy. ⠀
How To Use Fonts, Colors, and Graphics
When it comes to pin design there are several things to keep in mind: color, fonts, and graphics.
When it comes to color it is a good idea to stick to your brand colors when designing pins. If one of your brand colors is not bold or bright, consider adding one bold and bright color that will stand out on your pins.
When you decide on a font to use don’t use a font that is hard to read. There are lots of pretty fonts so don’t go down that rabbit hole...pick one easily legible font and one “pretty” script font that will stand out on your pin to pair with your bold and bright color. Even when you pick a pretty script font - be sure it’s easy to read as well.
Graphics are a very important part of your pin image. They make a big difference as to whether or not a reader’s eye becomes attracted to your pin and enticed to click through. Choose an attractive graphic image that is of high-quality, minimal background, and does not use human faces. A couple of good places to download free stock images is Pexels and Unsplash. Make sure somewhere on your pin you also include your URL or your logo. At the top or bottom is an ideal location to place it.
Use Canva to Create Your Pin Images
If you’re new to creating pin images and you don’t want to pay a monthly subscription fee, Canva is a great program to use. They also have tons of Pinterest templates you can choose from.
I hope these tips helped. And if you really found these tips helpful, I’d appreciate it if you save and share these pins with others.
Go start pinning!
Xoxo
Raquell