How Pinterest Can Help You Get Leads For Your Business

Is Pinterest helping you get leads?

 It should be. 

In fact, Pinterest has always been my favorite platform for long term growth when it comes to finding leads for myself and my clients. 

 It's relatively easy to grow your brand on the platform, when you have a defined strategy. 

Here are a few key areas to be mindful of to help you get leads on Pinterest. 

1. Know your audience, their pain points and the content they want to read.

2. Optimize your Pinterest profile because your bio is your introduction to your dream client consuming more of your content and eventually clicking through to your website.

3. Create click worthy content. Whether it’s blog posts or video or a podcast, create eye-catching pins with awesome titles that your dream client can’t resist reading more about. make sure it’s content they will save and read more about. 

4. Be consistent. Pick a scheduling routine and stick to it. If you only blog once a week you can use a scheduling program like Tailwind to keep your boards fresh with new content.

5. Pin descriptions. I’ll repeat this a thousand times you’re allowed 500 characters for your pin descriptions. Use them all. Describe your blog post in as much detail as possible and make them have them have to click thru to your website 

6. Keywords. Use them everywhere - board title, board description, pin title, and the pin description. Do a keyword search on Pinterest on your topic. Pinterest will generate a list of keywords you can use.

Are you still feeling stuck when it comes to your Pinterest strategy? Sometimes you need an extra pair of eyes to help you. Since I've been a Pinterest manager I’ve helped so many business owners grow organically and gain leads from Pinterest. 

My Pinterest audit will help you: 

• Optimize your Pinterest bio

• Know what call to actions to add in your descriptions 

• Get ideas for content and hashtags 

I’ll send you a 45 minute detailed recorded walk through of your entire Pinterest business account and include everything you need to refine your strategy and turn Pinterest into a lead generating magnet for your business. 

Schedule your Pinterest audit today!

Why You Need A Pinterest Audit To Skyrocket Your Traffic

Pinterest marketing can be tough! 

One month your analytics are incredible. Outbound clicks, saves and pin clicks are into the stratosphere. 

But then....something happens. 

You’re not sure what. Now you have…

• Falling or stagnant pin stats

• A low number of clicks on pins

• Lack of repins.

What happened???

What are some common Pinterest mistakes? 

Having board names that don’t serve the purpose of your niche. 

Every board on your Pinterest page should serve a purpose. They should be something the clients in your niche are going to search for. Make sure your board names relate to a similar topic. 

Not paying attention to keywords.

Are you just writing what your blog post is about, or do you actually do the research so you can add triggering keywords to your blog post AND pin title. Keywords are the very core of Pinterest and using keywords in the right places (board titles, pin titles, board descriptions, pin description) is very important. 

Not optimizing images for Pinterest. 

Don’t ever think you can just throw a pin together for Pinterest without giving it some thought. Your pin must be attractive, enticing to the eye and more than anything, keywords in the title. 

Not being consistent.

How often are you pinning? Do you pin once a week? Once a month? Infrequently? Just like any marketing strategy, you have to be consistent. An optimal Pinterest strategy requires it. Pinterest rewards pinners who are consistent, who provide each and every day. This does not mean you have to pin 15-20 pins every day. A pin scheduling tool like Tailwind can help you show up consistently enough that you will only have to pin your new content once a week. 

Giving up too soon. 

Pinterest is a marathon not a sprint. I know you’ve heard that before. But when you look at your account and see those numbers go up and down and up and down...sometimes panic sets in. And you wonder why am I doing this? 

Pinterest can be a marketing tool that can help your business with long-term growth. You’re not going to get a quick win like you can get with Facebook or Instagram. Remember, the posts on those two social media platforms fade away. Pinterest pins last forever. So if someone is looking for a pin today OR two years from now on your topic...your pin will still be there to answer their question or solve their pain point because you will be helping your audience where they are on their journey. 

If you’re at a point where you’re feeling 

• Overwhelmed by just looking at your Pinterest account and wondering if the information you’re providing is valid. 

• Concerned that you’re not using the platform effectively.

• Lost with what steps to take to get clients from Pinterest.

 If you need: 

•  A clear plan on what needs to change to increase your Pinterest growth.

• A list of keywords to use for your specific business to get in front of the most people. 

• Confidence with Pinterest, so you can increase your traffic. 

Then you may need a Pinterest audit. 

A Pinterest account Audit is an examination of your Pinterest business account, its overall status, brand visuals, and your message, in an effort to improve account growth.

As a Pinterest strategist, I provide business owners with a Pinterest Account Audit when they are looking for improvements to their Pinterest account but don’t want to  invest in Pinterest management. You simply want an expert to put fresh eyes on your account to direct you on a path toward growth.

With a Pinterest audit, I will take a look at your account and strategy, and give you a clear solution on what needs improvement. Once the audit is over you will have a concrete set of steps to make sure your account aligns with your dream client or customer.

 So...if you’re an online service provider, a blogger, coach or consultant:

•  You value service over profits and vanity numbers

• You want to use Pinterest strategically and want the right people to find your content, freebies and offer

• You want a low-maintenance way to stay consistent on Pinterest

• You understand that success won't be found over night

 Believe me when I tell you, this is the only Pinterest audit you’ll ever need.

 Click this link and let’s start this audit ball rolling! 

What Is A Pinterest Audit?

Pinterest is a powerful search engine that drives major traffic to websites. With the right strategy, you can dramatically grow your following, increase repins and boost clicks to your website.

This directly impacts the growth of your websites monthly page views and sessions, which is one of the key factors to increase your ranking in Google.

A Pinterest audit will provide you with valuable insight into how your account is performing. It’ll tell you if you need to add new boards, create new pins, and what blog posts are doing really well.

Plus so much more.

A few things a Pinterest audit will assess are:

• Keywords

• Boards

• Pin design

• Strategy

Is a Pinterest Audit Right for you? 

• Do you need help increasing Pinterest traffic to your website or blog?

• Are you having trouble getting clicks on your pins?

• Are you unhappy with your current website traffic?

• Are you unsure if you’re using the right hashtags to make a pin go viral?

• Do you know how to create the right style of pin?

If you answered yes to any of the above questions,  you may need a Pinterest audit. 

What to Expect During a Pinterest Audit.

1. A review of your Analytics. 

2. Analysis of your Pin designs.

3. Analysis of Pin SEO. 

4. Review of Pinterest Boards.

5. Business Profile review. 

What Will You Receive After Your Pinterest Audit?

1. Specific recommendations for optimizing your Pinterest content.

2. Solutions and tips to improve your pins. 

3. Pinterest research tips to find the right keywords for your content.

4. Feedback on board design, content in boards and board SEO. 

5. Detailed PDF highlighting feedback and specific recommendations (with screenshot references).

6. Additional recommendations I see that may come up (could be from your website or other communications).

7. Access to me! Live call or email correspondence (whatever suits you).

If you would like a Pinterest Audit, please click here and we can get started!